There is perhaps no consumer market that is more difficult-to read. Constantly evolving, driven by trends and always embracing the latest technology, how on earth do you keep up? Through market research, that’s how. Understand the consumers of tomorrow, today. Test technology, toys, games and packaging. Build profiles of their habits, their preferences, what’s hot and what’s not. Most importantly, find out what will be hot next! You’ll need to utilise a range of methodologies and communication styles to ensure you achieve maximum engagement from a challenging audience.