Understanding shoppers and their buying behaviours is everything in retail. Market research helps to get under the skin of existing and prospective customers. It also helps with trends, product launches and measuring and tracking customer satisfaction. The scope of work will vary but reporting is king. You’ll help to gather intelligence on anything from sales performance to in-store product location. You could be working for a high-street stalwart or a specialist retail market research agency. Either way you’ll help drive the success of a product, service or business.