Employing around 400,000 people, the UK food and drink industry is the largest manufacturing sector in the country. It contributes almost £30bn to the economy. The key focus for market research in the sector is understanding consumers. The general public are more trend driven than ever, particularly with the impact of healthy eating. You’ll be looking to plug into their behaviour. Who are your customers? What do they eat and drink? When? Why? Who with? Other areas for analysis include pricing, packaging, promotion and sustainability.