Working in the Fast Moving Consumer Goods sector can mean working for, or with, some of the biggest brands in the world. Their products are all around us with manufacturers constantly thinking of ways to gain new customers and keep existing ones. Market research is invaluable to this and the backbone of FMCG business strategies. You could be gathering insight for a new product or an existing one. You’ll utilise a variety of methods and you're likely to focus on local and international markets.