Latest market research jobs in advertising creative

Found 21 jobs

Market research plays a crucial role in the advertising sector. You could be agency or client side but your main focus will be on advertising effectiveness and the return on investment (ROI). Pre-campaign activity is likely to centre on competitor analysis, communication methods and consumer attitudes. It is also popular to conduct research on the advertising creative itself - before it goes public. Post-campaign activity will focus on tracking advertising message recall, brand perception and brand awareness.