Customer Insight Manager

£40000.00-50000.00 per annum
21 Nov 2017
19 Dec 2017
Jared Cave
Job Role
Contract Type
Full Time
Are you an Insight Analyst looking to make your mark on an exciting business? Are you interested in being involved in a range of niche, passion led projects and events? If yes, this maybe the role for you.

One of the UK's leading events companies is looking to add a Customer Insight Manager to their team to help shape their data initiative, understand customer behaviour better and steer them towards being a truly data-driven business.

You will report to the Head of Marketing and have one direct report; the Database Assistant. Your goal will be to build the business into the best events organiser by fully harnessing their customer data.

The role

* Suggest, present and deliver new actionable insights and analysis to optimise acquisition and retention marketing activities

* Support events teams with forecasting, monetisation and pricing activities

* Discover valuable trends through analysis

* Use data to explore and discover new commercial opportunities beyond those in place currently

* Email marketing activities

* Manager, motivate and inspire the Database Assistant

The right candidate

* Bachelor's degree (ideally data/statistics related topics)

* Experience in data visualisation (ideally Tableau)

* Hands-on experience in customer database analysis or marketing purposes

* Good communication and interpersonal skills

* An understanding of customer segmentation

* An understanding of statistical and modelling techniques (regression, correlation, clustering, etc …)

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