Resources Group

Market Understanding & Innovation Consultant | Why you? | Brand Consultancy

Sydney (Region), New South Wales (AU)
AUD $80,000 - $120,000 + super
30 Sep 2016
30 Oct 2016
Job Role
Contract Type
Full Time

This role is one in a million and a chance to join a strategic brand, marketing and insights consultancy that has turned the corner and is re writing the map!

Whilst most other agencies are still deciding whether to turn left or right, this is a business that is busily reinventing and reinvigorating the way that it works with and for clients, brands and consumers.

Taking Qual out of the viewing / group room and into the real world their consultants are encouraged to fully immerse themselves in the real world. They talk to people, observe them, walk in their shoes and get real kick from understanding what makes them tick.

For them market understanding and inspiration is all about deep diving into people, categories and brands to discover powerful insight that will inspire action. How do they do this? By all means possible! Netography, online qual, ethnography, immersions, groups, depths, paired depths, in homes, accompanied shops, trends … this is a team that truly believes that insights can be found anywhere!

As a Consultant you will work alongside senior directors, qual experts and your quant counterparts running insights and branding studies from A – Z.  

So why you?

  • You because you are passionate, interested and curious to the point of being nosey.
  • You because you are a brand fanatic who has a real passion for and understanding of the roles brands play in people’s lives.
  • You because you have an understanding of how to turn brand insights into client actions.
  • You because you have first class qualitative research skills and love nothing more than getting out into the field and talking to people.
  • You because you have the mental agility to look for the best solutions from multiple perspectives.

In return you will get to work with a fun, passionate and engaged team; on high profile clients all housed state of the art and self-designed funky and creative offices.

To apply, please send your CV to Rowan Haylett