Head of Branding
This Singapore headquartered, global social ecommerce unicorn is experiencing a major growth spurt and is in need of a leader to own and grow the newest addition of their fitness portfolio. The Head of Brand is one of the most influential and integral posts for someone that loves all things fitness (or at least has genuine interest) and also happens to be a marketing guru.
The Head of Brand would own the P+L and be tasked with creating and owning the brand go-to-market strategy for a new fitness and lifestyle challenge that is set to wash the others guys out of the competition. Along with creating the brand strategy on a global level you would hand-pick your marketing tem and work closely with PR, influencer marketing, social and digital marketing teams to ensure your brand meets and exceeds expectations.
Are you the next Head of Brand?
* You area a natural story-teller and can oversee the creative brand story and messages across all communication platforms both online and offline.
* You are a digital marketing pro and have both strategized and execut digital marketing campaigns.
* You will work closely with your specialist teams on search, email, affiliate and of course social media marketing campaigns
* You are analytical by nature and can detect trends in performance reports and have the ability to create new campaigns to improve performance
* flip the coin and you are creative - you are up to date on the latest social media trends, and can develop fresh new campaign ideas
* Lead website updates and initiatives to constantly improve the customer journey and tactics to increase conversion, deuce bounce rate and basket abandonment.
Is this you:
* You have at least 6 years in the ecommerce space at a senior level
* You have owned P+L in previous ecommerce or digitally focused businesses
* Global and local Asia market nuances and trends are familiar territory
* You have a deep understanding of social media and ecommerce platforms from a marketing and branding point of view
* ROI is the name of the game and you are proven at increasing this!
* You are target driven and will work towards individual performance and ROI goals
* You are a team player yet a lone rider and love idea generation and self stating
* Ideally, you are a fitness buff or at least have some interest in this space (bonus points only!)
EA license: 11C4388 Registration: R1436719