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Qualitative Associate Director - Brand Insight, Strategy and Innovation - Brand Consultancy

Resources Group
Central London (Hybrid, c2 office days a week)
£50,000 - £60,000 + strong benefits
Closing date
22 Dec 2023

Job Details


Qualitative Associate Director - Brand Insight, Strategy and Innovation - Brand Consultancy

Central London (Hybrid, c2 office days a week)

£50,000 - £60,000 + strong benefits

This innovative and highly successful brand transformation consultancy is on the lookout for a strategically minded qualitative researcher (Associate Director or Research Director level) to join their growing team.

Focused on delivering qualitative consumer insight to support branding, innovation, and communication consultancy, you will work across a huge range of fascinating international projects from strategic and long-term innovation through to NPD, service innovation, brand, portfolio and category innovation and commercial big growth idea innovation.

Remaining hands on throughout projects, you will run and deliver big impact pieces for both established and new clients, generating insight using qualitative methods (focus groups, communities, co-creations, immersions), ultimately translating this insight into ideas and strategic directions for clients. You will also constantly work closely with quantitative researchers, strategists, and designers, collaborating on both insight generation and project delivery/strategy.

Leading projects across a host of consumer sectors (fmcg, retail, beauty, spirits, household goods) you will play a key part in driving the development of creatively strategic branding solutions, both as part of a passionate team and in a position of leadership.

A high achiever who has propelled through the ranks in a research boutique/brand consultancy or within a creative role in a larger market research agency; you will be an insight and strategy expert with experience running qualitative research processes inclusive of proposal writing, discussion guides, focus groups/co-creation/workshops, analysis, and end delivery.

You will be fascinated by different cultures; you love working internationally and have a flair for storytelling with an ability to write compelling brand stories. Equally important is exposure to innovation and brand research projects and outstanding communication, client management and leadership abilities.

To apply or for further information please contact Deborah Lewis, Director, Resources Group on  or call 0207 242 6321.

About Resources Group

With over twenty five years’ experience helping thousands of Researchers, Insight Specialists and Data Analysis in their career moves, no one has better knowledge of the MR and Insights job market than Resources Group. Our consultants take the time to understand your career aims and are dedicated to providing impartial advice and finding you the best career move, with access to an unrivalled range of opportunities with top employers in the sector.

Resources Group guarantees confidentiality and quality service. No applications are forwarded to third party clients without an applicant’s prior consent.

Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.



We are a team of experts with over two decades’ experience of helping talented Market Researchers, Data Analysts and Insight Specialists in their career moves. With offices in London and Sydney, our expertise covers all aspects of Market Research, Strategic Insights, Innovations and Data Analytics, recruiting across the UK, Australia, Asia and worldwide.

Company info
020 7242 6321
32 Threadneedle Street
United Kingdom

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