Qualitative Research Specialist – Client-side

Corporate Grade: AVP

You can apply from anywhere in the UK for this role. We will confirm your place of work at the point of offer, ensuring that this is considered in line with our future ways of working and overall location strategy. The hiring manager for the role will discuss the appropriate defined time in office for the role with you as part of the application process

Barclays Overview

Barclays is a British universal bank. We are diversified by business, by different types of customers and clients, and by geography. Our businesses include consumer banking and payments operations around the world, as well as a top-tier, full service, global corporate and investment bank, all of which are supported by our service company which provides technology, operations and functional services across the Group. For further information about Barclays, please visit our website www.barclays.com. Barclays offers investment banking products and services in the US through Barclays Capital Inc.

Working Flexibly

We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees, globally to work flexibly empowers each of us to work in a way that suits our lives as well as enabling us to better service our customers’ and clients’ needs. Whether you have family commitments or you’re a carer, or whether you need study time or wish to pursue personal interests, our approach to working flexibly is designed to help you balance your life. If you would like some flexibility then please discuss this with the hiring manager, and your request will be reviewed subject to business needs.

Hybrid Working

We are currently in the early stages of implementing a hybrid working environment, which means that many colleagues spend part of their working hours at home and part in the office, depending on the nature of the role they are in. We’re flexible on how this works and it may continue to change and evolve. Depending on your team, typically this means that colleagues spend a minimum of between 20% to 60% of their time in the office, which could be over a week, a month or a quarter. However, some colleagues may choose to spend more time in the office over a typical period than their role type requires. We also have a flexible working process where, subject to business needs, all colleagues globally are able to request work patterns to reflect their personal circumstances Please discuss the detail of the working pattern options for the role with the hiring manager.

Barclays Values and Diversity

Our common purpose is to help people achieve their ambitions – in the right way. We’ll measure and reward our people, not just on commercial results, but on how they live our Values of Respect, Integrity, Service, Excellence and Stewardship and bring them to life every day. To find out more about working at Barclays and the development opportunities we offer please visit our website www.barclays.com We are an equal opportunity employer and we are opposed to discrimination on any grounds.

Risk and Control Objective

Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise Wide Risk Management Framework and internal Barclays Policies and Policy Standards

Job Description

A rare opportunity for a Senior Research Manager or Associate Director with exceptional qualitative skills to join our specialist in-house practice at Barclays UK.

What is the role?

This is a hands-on role. You will be leading and personally delivering high profile ad-hoc qualitative projects. Uncovering insights from our 24 million customers, you’ll be right at the heart of new journey, product, and communications development. Using these insights you will be a catalyst for positive change, influencing decisions across the business. You’ll champion your insights through design and implementation and see your work making a tangible difference to the lives of our customers. As one of the world’s largest banks, you’ll work on a huge range of projects - it might be re-imagining the future of credit cards, defining the role of Barclays in the community, or testing a new green homes proposition etc. You will also get to build deep connections with a large variety of customers and clients including retail, business, vulnerable and premier. You’ll be working creatively and collaboratively within our large and diverse Insights and Design team. The team has a reputation for solving knotty business problems by delivering impactful insight.

What will you be doing?

• Spearheading design and delivering high-quality end-to-end qualitative research projects that are truly on a par with the best external research agencies

• Influencing hearts and minds of internal clients. Landing key insights and inspiring insight-led change

• Managing your own workload and that of any direct reports • Delivering with work within a strict budget, maintaining cost, and demonstrating excellent value for money

• Ensuring outputs are collegial by drawing on expertise from wider research and analytics teams

• Guaranteeing best practices, including keeping abreast of latest thinking, tools, and methodologies

• Helping shape the strategy for Barclays UK’s Qualitative Research team, raising the profile of the team and promoting the shared vision and passion for research

What skills and experience are required?

• Proven track record directing a range of qualitative projects, including complex and strategic research, new product/ proposition development, communications testing, and positioning

• Significant experience running moderated and unmoderated qualitative projects, both online and offline

• A growth mindset and a passion for learning and experimenting with new approaches

• Demonstrate good commercial acumen and strategic thinking, and an understanding of Barclays strategy and goals

• Ability to handle ambiguity; creating research approaches that deal with complex briefs effortlessly

• An impactful storyteller with excellent communication and interactive listening skills

• Courage for landing difficult messages and calling things out when they aren’t going right

• Great at building and managing effective client relationships through strong communication