Market Insight Manager (Maternity Cover)
Flexible Working – Monthly Travel to Milton Keynes
Salary: £30,763 - £36,192 depending on experience + good range of benefits
Contract: 12 Month Fixed Term – 27 hours – Flexible
An opportunity to use your Insights experience to drive our Public Engagement strategy forwards, giving hope and a future to Children around the World.
World Vision is an international children’s charity working with children, their communities, and with supporters and partners.
Through long-term development projects, emergency responses and advocacy we’ve helped bring lasting change to millions of children, over more than 60 years. And as a Christian organisation, everything we do is motivated by our faith as we strive to reflect God’s unconditional love.
Work for World Vision UK and you will be part of a truly global partnership, building brighter futures for vulnerable children. Come join our 34,000+ staff working in nearly 100 countries and share the joy of transforming vulnerable children’s life stories!
Help lead our Public Engagement teams in putting audience insight at the heart of everything we do, defining our audience strategy for a changing market place and providing actionable audience and market intelligence that enables us to drive the effectiveness of our marketing and fundraising activity.
As an experienced market researcher, this role offers you the opportunity to make a real impact- leading projects that define how we implement our marketing and fundraising strategy across our Public Engagement department.
The role will involve building a deeper understanding of core audiences through our new audience segmentation and embedding this across our Public Engagement team. You will need to develop creative ways to bring it to life and use it to ensure our our activities and communications are based on strong audience insight. You will act as as a consultant on key campaigns, representing and championing the supporter voice and developing ways of working and tools that help teams place our audiences at the centre of their work.
In addition, you will use your research skills to commission and conduct qualitative and quantitative research as well as market analysis, helping senior stakeholders to make the best decisions based on real audience insight. As an engaging communicator, you will be able to disseminate these insights across the organisation in an impactful way, working with teams on an ongoing basis to help them implement the findings in their work.
As an experienced researcher, you will bring:
- A proven track record in managing, carrying out and commissioning research projects
- A strong understanding of qualitative research methods and tools
- Knowledge of quantitative research methods and approaches to test design
- An good understanding of supporter segmentations and how to apply and embed these as part of a marketing strategy
- Experience working with or analysing reports from Microsoft Dynamics, or similar CRM platforms
- Experience of collating and presenting research on the external environment, market trends and competitor activity to inform strategic decision making
- Strong communication and stakeholder relationship building skills
- Experience of the fundraising sector would be advantageous
All applicants must be willing to work within a Christian framework and be sensitive to its various expressions across cultures and denominations.
In addition to the salary indicated, we offer good benefits including pension, generous holiday entitlement and free parking (MK only).
Flexible working options will be considered.
Please upload your CV of full employment history explaining any gaps of employment and reasons for leaving your previous employer. This must be accompanied with a covering letter stating how you meet the essential criteria of the role.
**Please note that you MUST be holding the Right to work in the UK documentation as unfortunately this role is not sponsored**
Closing date for applications: 6th July 2022
Please note, we reserve the right to interview and appoint before the advertised closing date.
World Vision UK is a registered organisation operating the MDS Scheme and we shall check with your previous employers about your behaviour and conduct. We will be requesting they complete a form known as a Statement of Conduct. As a child focused organisation, World Vision UK is committed to the safeguarding of children, therefore any offer of employment is conditional upon the successful completion of applicable background checks, including a criminal records check.
By submitting your application, you understand and accept that World Vision UK will process the data you provide for the purposes of your application.