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Analytics Manager

Smart Energy GB
SE1 0AA, London (Greater)
£53,000 - £55,000 per annum
Closing date
31 Mar 2022

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Job Details

At Smart Energy GB, we aim to engage and communicate with the whole of our diverse nation about the smart meter rollout across England, Scotland, and Wales. We are an independent organisation set up by the government to deliver the national public engagement campaign, raise awareness of smart meters and drive adoption of this technology in everyone's homes. Smart meters are essential building blocks in the creation of a cleaner, greener energy system for the future.

We are looking for a passionate and driven Analytics Manager, with experience in working with datasets derived from consumer surveys, applied experience in a statistical processing language and producing dashboards from digital data from working in a relevant analytical role to join the team in our London office. Your task will be to help ensure Smart Energy GB’s long-term strategy is planned and grounded in the best possible understanding of our target audiences, consumer behaviour, and cutting-edge marketing science as part of the Insight and Analytics team. You will also you will be managing the delivery of flagship analytics programmes such as our marketing mix modelling (econometric) modelling work and be responsible for conducting ongoing audits of available market-level data and ensuring storage and availability are appropriate for intended uses.

Key tasks/responsibilities

  • Lead on all analytics workstreams, including econometrics, internal modelling, advertising microtargeting and any required internal dashboarding, where necessary working closely with the Deputy Director of Strategy & Insight
  • Lead on producing and updating existing forecast models – e.g. of installations over the rollout period, working directly with SLT members as required
  • Utilising strong project management skills to manage the delivery of workstreams with multiple agencies and data inputs, including data collection exercises from the energy industry
  • Responsible for conducting ongoing audits of available data and ensuring storage and availability is appropriate for intended uses
  • Lead on ad-hoc queries involving in-house primary analysis of data and modelling using appropriate statistical techniques, write and review analytical code (either R or excel if appropriate) as necessary, proactively raise analytical questions and be responsible for answering them
  • Brief external analytics agencies to ensure that eventual outputs reliably address the business question in hand, manage the agency appropriately, provide a critical and informed point of view on resulting outputs
  • Providing support on the evaluation of the performance marketing activity, deriving its effectiveness and driving optimisation strategy using multiple data sources
  • Work closely with colleagues in Insight & Analytics to ensure that insights from owned and consumer data are seamlessly integrated across our workstreams, and where workstreams are owned by the Analytics Manager, to ensure that consumer survey data is incorporated as part of an integrated story where relevant
  • Ensure that all analysis and data findings are communicated in a clear, concise, and articulate way to internal and external stakeholders

Skills, experience and competencies

  • Experience of working in a relevant analytical role, with a genuine passion for working in a creative and busy team as part of a wider marketing campaign
  • Experience of working with datasets derived from consumer surveys and an understanding of how survey and non-survey data can be effective combined to answer question
  • Applied experience of a statistical processing language such as R or SAS
  • Applied experience in producing dashboards from digital data
  • Ability to effectively project manage multiple complex workstreams, utilising junior resources appropriately and where necessary managing agencies effectively to ensure projects remain on track and deadlines are achieved
  • Experience with extracting and utilising data from Google Analytics and other relevant tools for assessing online traffic and consumer behaviour
  • Ability to analyse and merge multiple sources of data to deliver relevant insights
  • Strong data checking and regularisation skills, able to render data from numerous sources consistently. Able to demonstrate an intuitive understanding of where data is incomplete, incorrect or inappropriate for the task
  • Applied experience of modelling data(e.g. regression, hypothesis testing, predictive modelling)
  • Understanding of marketing mix modelling (econometrics)
  • Ability to help colleagues and external stakeholders understand the contents and implications of outputs generated in-house or by external agencies
  • Excellent communication skills (verbal/writing)
  • Appreciation of the objectives and activities of Smart Energy GB
  • Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

To apply for the role

Please view the full job description on our careers page here before applying  –

Send your CV and cover letter to:

Smart Energy GB is an equal opportunity employer and we track equal opportunity data to make our recruitment and selection practices as inclusive as possible.

Please could you complete our short form here -

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email Please tell us what format you need. It will help us if you say what assistive technology you use. An audio/visual version is also available upon request.


Smart Energy GB actively encourages applications from currently under-represented groups in the marketing and communications sector. We have identified ethnic minority, disability and gender as the key areas we would like to focus our recruitment efforts in. Therefore, we are keen to hear from female applicants, applicants that belong to ethnic minority backgrounds and from people with disabilities. We’re building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. So, if you’re applying for a job with us, we’d like to hear how you can help us do this.

All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview if requesting to be considered under this scheme. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.


About Smart Energy GB

We are an independent organisation, created by government, to develop one of the largest national behaviour change campaigns Great Britain has ever seen.

Between now and 2020, every British home will have the opportunity to upgrade to new gas and electricity smart meters which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future.

Smart Energy GB is developing the national public engagement campaign, to support the smart meter-rollout, and ultimately drive adoption and usage of smart meters by every British home over the next five years. Specifically our campaign will:

  • Raise awareness of smart meters, with a view to transforming what is currently a little known technology into one that is commonplace and used by all.
  • Help build confidence in and enthusiasm for smart meters by helping people see the benefits. Smart meters will give us all greater control over the gas and electricity we’re using and spending and serve as a platform for a whole new generation of smart products and services in the future.
  • Motivate sustained usage of smart meters in order to reduce energy consumption.




Smart Energy GB actively encourages applications from those groups currently under-represented in our sector. We’re building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. So, if you’re applying for a job with us, we’d like to hear how you can help us do this.

The culture

We get out of bed in the morning because team work, communication and creativity will help us change the future of Great Britain. We are passionate, excited, caring, collaborative and confident.

We’re a small, and perfectly formed, team based in King’s Cross and with colleagues in Edinburgh and Cardiff to support our work in the nations. We have an exciting mission, a start-up feel, and love what we do. We are flexible, eager to learn and hugely motivated by the challenge ahead.

Find Us
East Side
King's Cross Station
Greater London
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