Junior Insight & Reporting Manager - Podcasting

Sony Music UK
19 Nov 2021
19 Dec 2021
Contract Type
Full Time

Sony Music and Somethin’ Else are hiring for a new role in Insight and Analytics as the UK support for the Global Podcasting Division. This exciting new position will blend methodologies across both Insight and Analytics to have a direct and meaningful impact on the creation, development, strategy, and distribution of the roster of podcasts at Sony Music.

What you'll do:

  • Weekly Performance Reporting:  Provide the Global team with a weekly performance report on UK titles, working together with our global podcasting team to ensure reporting consistencies.
  • Podcasting Trend Updates: Providing Insight on UK Podcast Platform usage & helping the team keep an eye on the UK Podcast landscape e.g. new platforms, industry news, and genre trends.
  • Show Concept Testing: Using survey-based research to understand potential appeal of different Podcast ideas among a representative target audience, select priorities to focus on and understand demographic appeal.
  • Audience profiling: Providing research into the existing audience of a podcast, its host or target audience to inform marketing ideas, creative execution, partnerships and guest / theme selection
  • Advertising Insights: Using audience data to aid Podcast Sales conversations with brands.
  • Campaign/ Content Analysis: Providing campaign reports on all UK Podcasts based on download and marketing data to help us identify key marketing successes, further opportunities and to assess marketing effictiveness.
  • Listener surveys: Creating listener surveys to understand how they listen, assess likes and dislikes and ad performance, and input into development of upcoming seasons

Who you are:

  • 2-3 year’s worth of experience in either and Insight or Analytics function (a blend of both will be an advantage)
  • Passionate and curious about Audiences and Trends, particularly in the Entertainment Industry.
  • Passion for podcasts / audio-led entertainment.
  • Experience with survey-led methodologies and analysis.
  • Experience with trend reporting.
  • Strong data analysis abilities (e.g. Advanced Excel, Pivot Tables, Cross-tab software)
  • Experience with data-tools such as VLooker or Tableau
  • Strong story-telling skills, rooted in the ability to draw and communicate insights from multiple data points  
  • Understanding or experience with the Podcasting Industry is a plus.

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
  • A modern office environment designed to foster productivity, creativity, and teamwork
  • An excellent range of benefits, like private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
  • We invest in your professional growth & development
  • Time off for a winter recess

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