3 days left
- Full Time
Kids Industries was the very first agency to specialise in the family market and is recognised as the leading global Research, Strategy and Creative Agency in the sector. Our continued growth has meant that we’re looking for two Senior Researchers to grow with us. We are building a reality where children and families connect with our clients through the equal exchange of real value. This means putting the family first in everything we do. We consistently deliver the Strategic and Creative expertise that makes fulfilling life experiences for children and families right around the world.
We’re a dedicated team of researchers, marketers, designers, developers, strategists, educators and psychologists all pulling together to make new things for the family every single day.
We work globally with projects currently live in 12 countries. Our clients come from all sectors - FMCG, Entertainment, Edtech, Non-Profit, Travel & Leisure, Gaming and Toys and there’s probably not a children’s character you can think of that we’ve not played a part in.
We’ve built global websites, no1. apps, award-winning hotels for the family, developed new TV stations, created new cereals, designed the interior of cruise ships, planned theme parks, launched new products and researched just about everything under the sun.
We create award-winning work and deliver uniquely insightful research, but we also make sure everyone has a nice time whilst we do it, so you’ll find us taking our culture and our values just as seriously as we do on our projects.
As a member of the Insight & Strategy team, you will develop insight-led recommendations for world-class businesses that need to engage children and families. Our work is both quantitative and qualitative, and we are open to applications from Researchers working in either or both of those areas.Key Responsibilities:
You’ll lead your own research projects within which you will be fully responsible for all research materials and research execution. You’ll be confident building screeners, discussion guides, stimulus and surveys and you’ll be able to present a clear rationale to your decision making. You’ll be equally comfortable delegating a portion of this work to a more junior team member and executing all stages of a project yourself.
Translating the client’s brief into family-friendly surveys. We use ConfirmIt for scripting and SPSS for analysis, so - if quantitative is a direction you are comfortable with - you’ll either be able to pick these tools up, or open to training on how to use them.
You’ll have experience in moderating under different set-ups (focus groups, depth interviews, communities, diaries…) and be able to both recommend and deliver the right format for the interviews. Our research is with children and families, so we are looking for very highly skilled, adaptable moderators who can just as well speak to a five year old as to a group of parents.
Whether the data we work with is quantitative or qualitative, you’ll take the lead in reporting for your projects, delivering immersive reports with strong rationale throughout. We take pride in connecting research insights with business strategy and creative work, so you’ll be able to collaborate with clients or your colleagues from other teams in order to make the research reports as actionable as possible.
You’ll take a leading role in developing research proposals, working with the agency leadership and the client services teams to answer the question of how we would approach a project.
Asking the right questions, providing relevant information about their current project, maintaining the dialogue with proactive insights in between projects.
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