Resources Group

Qualitative Director – Brand, Innovation, Cultural Insights

Location
London (Central), London (Greater)
Salary
£65,000 - £90,000 + Benefits
Posted
23 Aug 2021
Closes
23 Sep 2021
Ref
cs7120
Contract Type
Permanent
Hours
Full Time

Qualitative Director – Brand, Innovation, Cultural Insights

£65,000 - £90,000 – London / Remote

This agency has a clear passion to deliver the best insights and act as a strategic partner. They inspire their clients with their ability to produce great insight and they have the expertise to be able to dig deep, getting to the root of research problems and producing actionable and impactful deliverables.

Working in close partnership with top brands across a diverse range of sectors (eg Retail, Tech, Finance, Healthcare, FMCG) they inspire action and provide the best strategic advice to help brands succeed and grow. They are able to help their clients successfully navigate challenges and opportunities in a rapidly changing world. Despite the impact of the pandemic, this consultancy has remained very busy due to ongoing client demand and regular new business wins. Their broad sector client base has put them in a strong position in 2021. They are highly regarded in the industry.

The team are collaborative and supportive, and they love to embrace individual experiences, views and cultural norms. Everyone shares the same vision to do great work for their clients, and their diverse backgrounds bring their clients different perspectives, and everyone benefits and grows because of this.

The consultancy combine and blend approaches to create truly integrated solutions for their clients eg qual, quant, semiotics, analytics, design and cultural analysis. They specialise in addressing their clients “knotty” problems and thorny business issues in relation to brand, product, category, innovation, creative development and customer exploration. In addition you will be a able to demonstrate that you have strengths in:

  • Driving client relationships and account building
  • Strong understanding of qualitative methodology and new/emerging approaches and techniques
  • A strong aptitude to think strategically and commercially
  • Storytelling and Insights delivery
  • Strong leadership and direction of projects

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