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Audience Insight Manager - FTC

Employer
BBC World Service
Location
London
Salary
Competitive dependant on experience
Closing date
24 Aug 2021

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FTC till 15th March 2022

The Audience Research Manager leads ad hoc and continuous research projects, commissioning research from external agencies & handling those relationships. The post holder oversees performance measurement and reporting for a service/genre within the BBC portfolio or for specific research instruments which impact on decision making at all levels of the business, from the strategic to the tactical.

Key accountabilities and responsibilities:

Work flexibly across genres and across all media, irrespective of their area of specialism, in line with business need and to improve understanding of the wider division. The post holder works across the division on a regular basis.

  • Identify areas for research and commission qualitative and quantitative projects including budget management.
  • Undertake regular analyses of service/content performance (across all platforms) to lead strategic and tactical decision making at all levels of the business.
  • Build a close relationship with divisional partners to support strategic and creative decision making.
  • To provide advice and audience insight to relevant internal partners; Communicating insights generated by the Audiences team in an actionable and inspirational way to ultimately ensure that the BBC is getting value for money.
  • Provide insights which enable decision makers and creative stakeholders to make better decisions, creating value for the organisation through the improvement of existing content and services and/or the creation of new content and services.
  • Commission and undertake qualitative and quantitative research and to be solely or jointly responsible for managing these projects well from start to finish, including managing project budgets.
  • Analyse and interpret data from a variety of sources to assess the performance of the varying services of the BBC in a competitive context and to inform the development of future services and content
  • Build good working relationships with key divisional partners and Marketing & Audience (M&A) colleagues.
  • Responsible for maintaining high standards of presentation, including developing new or imaginative ways of communicating audience insights or analysis in a compelling way.
  • Attend focus groups, conferences and other events that may be outside normal working hours or place of work as required to undertake the role effectively.
  • Adhere to all relevant BBC safety rules, procedures and guidelines.
  • Adhere to the BBC’s policies on diversity and to apply the principles of the policy when carrying out the role.

Knowledge, skills, training and experience:

Essential

  • A record of achievement in audience or consumer research.
  • Knowledge of market and audience research techniques gained through experience of market research.
  • Able to devise new and creative ways of using research data.
  • Can take research beyond data to insights and action using multiple datasets in one narrative.
  • An understanding of appropriate industry or bespoke data sources.
  • Can handle relationships at a senior level.
  • Can successfully manage big and complex projects and experience of budget setting and control.
  • Good quantitative analytical skills, particularly working creatively with existing data sources/large data sets.
  • Able to evaluate ideas and information, select relevant data, identify key trends, issues and solutions.
  • Able to simplify complex problems, processes or projects into component parts and explore and evaluate them systematically.
  • Able to think ahead in order to establish an efficient and appropriate course of action for self and others. Can prioritise and plan activities taking into account all the relevant issues and factors such as deadlines and resources.
  • Open to change and keen to seek out new ways of doing things.
  • Able to build and maintain helpful, productive working relationships. Works co-operatively with others as a team member, as opposed to working separately or competitively.
  • Connects people, ideas, processes and issues. Shares knowledge, ideas and skills across the organisation.
  • Can draw from a range of communication strategies to persuade people in a way that encourages agreement or behaviour change.
  • Actively listens and adapts communication style to the audience being addressed.
  • Adapts and works effectively with different situations, individuals or groups. Able to understand and appreciate different and opposing perspectives on an issue, to adapt an approach as the requirements of a situation change, and to change or easily accept changes in one’s own organisation or job requirements.
  • IT skills – able to manipulate spreadsheets and analytical tools and software. Familiarity with appropriate applications – Word, Excel, PowerPoint and Tableau.

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