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Global Senior Innovation Insights Manager – FMCG Clientside

Employer
Spalding Goobey Associates
Location
London
Salary
Excellent Package
Closing date
23 Jul 2021

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Job Role
Director
Sector
Food and Drink, FMCG, Generalist
Contract Type
Permanent
Hours
Full Time

Job Details

Experienced Global Innovation Insights specialist sought to lead growth of innovation brands through ideas and insights that champion the consumer in all decisions and enable buy-in to new to world innovations via a strong partnership with the Global Innovation Team . As part of a fast paced and dynamic Insights  team you will  be an ambassador for the Insights & Analytics function across the business and partnering with global innovations teams to ensure that insights and learnings are objectively presented and funnelled into decisions, plans and toolkits in a way that champions the voice of the consumer.

Key focuses will be to identify insights that inform the development of the portfolio and new brand, product or service innovation opportunities in line with corporate objectives, develop thought leadership on the latest cultural and new to world category innovation trends to inform new product development and new ways to connect with consumers and shoppers, develop audience profiles of target consumers and shoppers to aid the delivery of relevant assets and effective plans to step-change the innovation teams’ understanding and application of consumer insight in brand strategy and assets, lead global insight studies with partner agencies relating to innovation team priorities across key areas of strategy and execution and ensure adoption of learnings into plans and toolkits • Drive the marketing insights agenda, via the management of all marketing data, including the research of priority innovation assets and analysis of campaign and brand performance. Lead the measurement and evaluation of priority innovations and experiments building a culture of continuous learning and ensuring local insights are fed into this approach, leading to more effective and efficient spend of A&P. You will also ensure application and adoption of marketing capability programs, identifying best practise in emerging areas of marketing science and embedding consistent approaches to brand building across the global and local marketing department.

We seek bright, creative and dynamic individuals with experience working in entrepreneurial, challenger environments. You must have significant consumer qual and quant research knowledge and demonstrable ability to translate research into insights. 8 years  minimum of relevant experience required, clientside experience is highly desirable.

Company

We are a recruitment consultancy specialising in executive positions within the market research and other related industries. The word consultancy is chosen with care as we are not a paperpunting agency. We always offer honest, considered advice and appropriate introductions.

Company info
Website
Telephone
020 7287 7237
Location
First Floor
73-81 Southwark Bridge Road
London
London
London
SE1 0NQ
GB

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