Resources Group

Quant / Qual Research Exec – Youth Insights / Culture / Trends

Location
London (Greater)
Salary
Up to circa £26,000 + Benefits
Posted
03 Jun 2021
Closes
03 Jul 2021
Ref
cs7059
Contract Type
Permanent
Hours
Full Time

Research Exec – Youth Insights / Culture / Trends  

Up to circa £26,000 + Benefits – London / remote working

Brands understand the critical importance of understanding and engaging with Gen Z and Millennials. This insights agency is dedicated to helping their clients solve their toughest youth marketing challenges.

Few research agencies truly specialise in targeting and understanding this group of consumers, and this insight team have carved out a niche and highly successful offering to do just that. Combining quantitative and qualitative approaches, this insights team’s ability to understand the youth market and successfully engage with them has enabled them to become true experts in this field and to attract an impressive list of clients spanning a broad range of sectors, helping them to succeed with their next generation of customers.

Past clients have included top names associated with the Sporting, Media, Retail and Tech sectors. A brand’s challenges are examined through the lens of youth culture and the insights that are generated spark action and deliver commercial impact enabling clients to produce inspiring products and services that truly speak to this generation of consumers.

There is now an opportunity for a Research Executive to join the team working on a whole range of ad-hoc projects. To succeed, you will have a genuine interest in youth culture and generational change, with a grounding in quant/qual techniques. There will be plenty of opportunity to involve yourself in the project life cycle, with scope to be drafting proposals, questionnaires, reports and delivering presentations.

In terms of the company culture, expect to enjoy being part of a friendly, innovative and creative team who all have genuine passion and enthusiasm for what they do!

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Marketing Communication

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