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Research Analyst/Manager - Sports and Entertainment

Employer
Creative Artists Agency
Location
Hammersmith and Fulham, London (Greater)
Salary
Competitive
Closing date
15 Dec 2019

THE AGENCY

Creative Artists Agency (CAA) is the world’s leading entertainment and sports agency, with offices in Los Angeles, New York, Nashville, London and Beijing. Founded in 1975, CAA represents many of the most successful professionals working in film, television, music, theatre, video games, sport, and digital content, and provides a range of strategic marketing and consulting services to corporate clients.

Within CAA Brand Consulting we have 200+ specialists working with over 35 leading brands. In London our clients include Allianz, Bose, Jaguar Land Rover and Prudential. We are uniquely positioned to help brands across all aspects of what we call ‘pop culture’, and our service offering spans strategy, activation, comms, digital, events & hospitality.

There is also a unique culture within CAA – for a global agency it has a ‘small agency feel’, with a great sense of teamwork, ambition, empowerment, energy, entrepreneurialism and fun.

OVERVIEW

A chance to join our strategy team in London as a Research Analyst/Manager, working closely with our in-house teams and clients across international markets to provide consultancy across a variety of existing and new business projects in the sports and entertainment industry.

THE ROLE -

Our strategy team offers a variety of services and products to clients and is integral to many aspects of the Brand Consulting business. The successful candidate will be working out of the London office, but servicing our international teams in Europe, China and the US.

KEY RESPONSIBILITIES:

  • Utilise third-party research tools to aggregate and analyse traditional, social and digital media data.
  • Understand the media and marketing measurement space and stay current in best practices and tools.
  • Leverage data to develop new insights with the goal of improving planning and campaign execution.
  • Help develop internal processes and lead the strategy group in the management of projects and resources.
  • Manage, organise, and clean data effectively and efficiently while reducing manual reporting and data redundancy.
  • Use data visualisation skills and tools to analyse, package and communicate data reports to key stakeholders, both internally and to external clients.

THE ROLE WILL SPAN A NUMBER OF SERVICE OFFERINGS:

Partnership strategy and evaluation

  • Provide clients with consultancy in appraising and evaluating partnership opportunities
  • Apply insights from data sets to inform partnership rights and assets portfolios
  • Conduct sponsorship valuation projects

Campaign planning insights

  • Work alongside account planning team to generate insights that informs campaign strategy and channel planning on existing and new business

Campaign measurement and evaluation

  • Work alongside the client servicing teams to implement and manage measurement and evaluation framework across a number of ongoing client projects

Contribute to and run ad-hoc client analytics projects and new business proposals

  • Primary consumer research
  • Social listening
  • Audience profiling
  • Influencer and talent identification

QUALIFICATIONS/REQUIREMENTS

  • Must have previous experience of working in a data analysis capacity at an agency or consultancy.
  • A keen enthusiasm for sourcing, evaluating and distilling data into clear and concise formats.
  • Experience of conducting research projects using both qualitative and quantitative methodologies.
  • Significant experience in using syndicated research tools (e.g. Netbase, Sysomos, Crimson Hexagon, Crowdtangle, TGI, GWI, YouGov, etc.), and know how to effectively extract data and write queries in these systems.
  • A thirst for developing skills and deepening knowledge of the sports and entertainment industries.
  • A capacity for seamlessly integrating into account teams for project work.
  • Experience of leading client-facing projects.
  • Aptitude for managing a number of ongoing projects.
  • Good understanding of statistical theory.
  • Experience of working with brands/businesses in a marketing capacity.

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