Qualitative Director – Behavioural Specialist

Our client is a successful and fast growing independent strategic research-based agency well-regarded for providing creative and thought-leading insights for top-brand clients across a range of consumer and government sectors.

Talented as getting people to tell them what they really think, the business prides itself in the simple interpretation of complex behaviour.  They offer clients solid strategies for rethinking their brand and reinventing their customer experience to find a solid foothold and achieve that all important competitive edge. 

What makes them cool?

Thinking Big - They’ve studied how the Kiwi Cultural Codes have shifted over time, answering the question of what it means to be a Kiwi today.

Digging Deep – They’re experts at understanding different tribes – from millennials to young families to new migrants to small business owners.

Keeping Current - As a business they have their pulse on the prevailing cultural currents.  They keep a tab on the dynamic and evolving cultural shifts that shape the world we live in. From our quest for the ‘optimised self’, to conscious consumers demanding ‘audacious change’, to ‘gender freedom’ and ‘superdiversity’ and the ‘golden age’ of retirement and beyond these guys have a point  of view and their clients love them for it!

Mixing it up - They make extensive use of research, strategy, culture, information design, machine learning and big data analytics. The look at research as tool and will blend approaches and methods to suit a client need.

This is a position to play a senior role in the qualitative team.

As an Director and qualitative subject matter expert, clients and the team will look to you to steer the way! You’ll be a whizz at delivering and ‘doing’ Qualitative research. Able to unlock and illuminate complex client problems you will take you clients on a journey from insight to commercialisation. This is an agency whose work doesn’t stop with a final presentation deck.

You’ll have an impressive career trajectory and you’ll be looking for an opportunity to align yourself with one of the best market research agencies in New Zealand. You will enjoy the open, flexible and innovative environment where you will be actively encouraged to challenge conventional thinking and ways of doing things. It is expected you will have a full quallie tool kit and be open minded to add to it, including groups, workshops, co-creation, online, ethnography, semiotics, behavioural theories and cultural analytics.

To apply for the role please send your CV to Rowan Haylett on rhaylett@resourcesgroup.com or call Rowan on +61 (02) 9051 9967