Customer Insight Manager
As our Customer Insight Manager, you will develop a multi-view of our customers (including members) derived from a strategic analysis of quantitative and qualitative sources including data from primary research you will develop. You will work across functional boundaries with others to make improvements to the member experience.
Your key tasks will be to:
Use customer insight to inform strategy, policy, innovation and product developmentManage, refine and improve our existing sources of customer insight (i.e. member survey and panels) to better inform the organisation's outward-facing services Proactively perform a wide range of analyses to identify trends, issues, and opportunities impacting our members and the markets in which they operate (e.g. significant regulatory reforms and changes to education and training)Discover and leverage new market place open data sources and extract further value from existing company data (e.g. from member events and policy related activities)
What we're looking for
You will possess experience of defining business critical questions and designing questionnaires to generate customer insight including managing surveys or panels. You will have a good understanding of statistical modelling techniques; experience applying statistical analysis to consumer behaviours, customer and member segmentation, as well as experience of using qualitative research techniques, such as holding focus groups and conducting interviews.
What's in it for you
We offer a generous flexible benefits package, a friendly working environment and the opportunity to develop your career within a professional organisation.
To apply, please submit a CV and supporting statement clearly demonstrating how you meet the requirements of the role.
Interviews will take place on Tuesday 17 September (pm) and Wednesday 18 September 2019.
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