Spalding Goobey Associates

Social Media Analyst - International Development Insight Consultancy

Central London
Up to c.£40,000 + benefits
13 Aug 2019
13 Sep 2019
Job Role
Contract Type
Full Time

Our client is a specialist global division of one of the world’s leading comms groups. Their supreme aim is to harness the power of cutting-edge marketing, communications and creativity to become key tenets of behaviour change activity throughout the International Development sector. With a visionary leader steering their growth, they are a passionate team of researchers doing far-reaching and fascinating work to help tackle complex behavioural and social issues. Clients include private foundations and charities, national and international Governments, multilateral and bilateral organisations.

They seek a Social Media Analyst to enhance their insight offer. Key responsibilities of the role include:

  • Use social media tools (Crimson Hexagon, Tubular Labs, BrandWatch, etc other similar tools welcomed) to identify and monitor narratives, key accounts, influencers
  • Conduct geo-tagged location analysis e.g. map key influencers and influential conversations
  • Cover Facebook, Twitter, Instagram, Youtube and other platforms with visual data
  • Scrape the data off online forums, blogs, websites (e.g. using Python coding or other)
  • Update queries based on the evolution of narratives
  • Distil insights and report key findings in succinct regular reports, summarising key digital metrics (including sentiment, reach, influence, thematic clustering etc)
  • Able to work with and update dashboards to present key social media metrics e.g. Crimson, Power BI, Tableau etc.
  • Desirable: ability to conduct digital network analysis using social media data

Getting involved in issues of global concern and working directly with clients at the highest national level, this is a rare and exciting chance to take your social media analytics skills and apply it to some of the greatest challenges facing humanity.

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