Data is data right? Not when it's Merlin data. Merlin data is different. It moves, rattles, chatters, barks, stares, laughs, screams, squeals and is counted in millions of bodies, bricks, scales and models. It is data - but not as you know it. We need you to help us make sense of it.
Merlin's Midway division is made up of short-visit attractions, usually based in city centres or coastal locations, and for the purpose of THIS role, across all of Europe. Attractions such as Madame Tussauds, Sea Life, LEGOLAND Discovery Centres and the Dungeons. So strike a pose, take the plunge and build a beautiful career with us, if you dare!
Your job will be to lead our customer insight agenda, tracking and reporting internal and external data to guide our attraction strategy and drive increased revenue across the board. With your acute eye for detail you'll provide insight and in depth analysis, creating a monthly dashboard to ensure that our Management team has sight of key customer data, trends and analysis. You will have to be extremely confident in your approach, as senior teams will rely on you for the data and your interpretation of what it actually means.
You will also support the business in building customer understanding and knowledge – from till data, touchscreens, online reviews and Google Analytics, among others. You will be genuinely passionate about understanding trends and how to influence them. You’ll soon see your findings affecting decision making in attractions across Europe, developing pricing strategies and measuring their effectiveness.
Whilst the numbers need to add up (and you'll be fastidious in ensuring they do) remember things don't stand still at Merlin so totting up numbers linked to penguins, clown fish, bubonic plague victims, Spiderman, The Hulk and LEGO pieces is par for the course. It’s a lot more interesting than widgets for sure.
This role is perfect for a bright, inquisitive and proactive individual looking to carve their own role and make an impact across the entire division. It goes without saying that you’ll have experience in an insights role, either from an agency or client side and have experience of both primary and secondary research tools but you'll also need strong commercial acumen and the ability to work independently.
You will succeed if you have a curious mind, a passion for understanding customer motivation and you are able to think creatively and analytically to communicate the ‘so what?’ value of data, articulating the key messages through meaningful presentations and persuasive arguments that tell a story.
About the benefits
Alongside an annual salary £35,000 - £40,000 depending on experience, and 33 days holiday (including bank holidays) you can look forward to enjoying a great benefits package including a group personal pension plan, a Merlin Magic Pass (free tickets to our attractions!), and Employee Assistance Programme, Life Assurance, 25% discount in our retail shops and restaurants, 40% discount online off of LEGO, and much more!
AND the biggest benefit of all (other than the kudos with your mates when you say you work for Merlin) is the fantastic career opportunities. We are an expanding global company that has no end of diverse roles for someone with your marketing and analytical prowess. So if ambition is another one of your personal traits we can give you exceptional opportunities to grow and develop.
Oh, and of course - we offer a sea view and a slide between floors in our offices in Poole. Obviously.