Media Owner TV/Sports | Consumer Research Executive | West London | to 32k
This global media owner is ideally looking for a consumer researcher from either the client or agency side . You will ideally have brand and communications research experience. The role is mostly quantitative research, although there is the opportunity to do qualitative research too. The research is global and will cover a mix of tracking and ad-hoc projects.
Some of the key areas of focus will include: using brand trackers to unearth KPI trends, audience profiling, competitor activity, creative ad testing, sports consumption trends, audience sizing and profiling, competitor activity, media and marketing trends.
You will have 1 to 3 years market research experience, e.g. exposure and previous experience in data analysis and data processing techniques, exposure to qualitative and quantitative research methodologies (such as questionnaire design, sampling, discussion guides).
you must have a passion and curiosity for audiences and ideally sports fans, TV and online businesses, emerging platforms and global media developments.
Statistical software, crosstab tools and data analysis methodologies (e.g. Q software, Tableau).
Exposure to media and marketing intelligence sources (e.g. GWI).
Familiarity with social listening data (e.g. Sysomos).
This is a great opportunity to make the move clientside into to a rapidly expanding team at the cutting edge of media and tech.