Qualitative Director | Design Thinking
We are working with a global insights and design strategy company who does just that. They collaborate with businesses to understand the consumer through observing and empathising with their behaviour. This involves spotting themes and patterns, looking at how different people use products, what works, what doesn't and what insights can be uncovered to create both short and long term strategy.
Qualitative fieldwork will play a large part of this role and will always remain at the crux of their operation. Expanding on this, it's about experimenting with creative workshops, watching and decoding human behaviour patterns to invent user-centred products and new ways for brands to communicate with their consumers.
Through these qualitative techniques and frameworks derived from social sciences, their aim is to create simple yet effective innovations. They have over three decades of experience in brand planning, advertising planning, innovation and ideation. The next chapter for them is to incorporate design thinking to help businesses better articulate their problems through prototypes and qual observation.
The work varies hugely. From using trend data as a stepping stone to innovate the Australian biscuit market, through to redesigning brand values for local communities. Their methods are proving to be a huge success with clients really buying into the evidence lead approach from a qualitative angle. They have secured repetitive business with global giants such as Lego, Facebook, Danone and DBS, to name a few.
Operating across Asia and Europe, they have buzzing offices in 7 countries. They are now expanding their UK office and are looking to take on two fantastic quallies with 5+ years' experience who are looking to advance their skills in ethnography, semiotics, digital qual and design thinking.
If this interests you, apply below.