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Associate Director | Behaviour Change

Employer
Elizabeth Norman International
Location
London
Salary
£45000.00-55000.00 per annum
Closing date
6 Feb 2019

Job Details

How do you influence audiences?

One of the leading PR & Communications are looking for mixed methods (qual leaning) Associate Director interested in behavioural change.

They have an in house insight based consultancy, advising the likes of Google, Government bodies, AirBNB and the Bill & Melinda Gates foundation on their strategy and creative positioning. They have a huge amount of in-house capacities including an sophisticated social analytics team. Because of their diverse network of specialists, they are able to create tailored and bespoke campaigns.

They focus on brand reputation. What do audiences think of this brand, how can we shape new opinions and what are these new opinions going to achieve? Supporting Public Health England, they launched the Government's first sexual health campaign for a decade. Through attitudinal research across young people, they were able to understand their habits. The research was used as a foundation to develop a highly targeted media strategy which encouraged new opinions around sexual health.

It's full service research. All of the decisions across the firm are massively influenced by the research team. It's an extremely important function of the business model which has led to an increased trust with their clients, which in turn, has created more in depth, powerful and hard-hitting campaigns.

Their research is based on cultural intelligence. They maintain a constant conversation with influencers, opinion formers and consumers to help transform attitudes. This role will be about developing cultural intelligence by building on existing qualitative and quantitative research findings.

They're also an excellent employer, with the owner often investing in individual ideas to form new companies or stand-alone businesses under the umbrella of this company. This has been anything from handing the reigns over of a team to the director full time, to investing in apps being developed by the team. You are encouraged to keep abreast of new insight techniques and understand what's happening in the World around you.

The crux of the role will involve hands on primary qualitative and quantitative research, as well as the analysis of findings. Structuring insight into a narrative to help build strategic recommendations.

Apply below.

Company

Insight, Analytics and Market Research talent sourcing has been at the heart of our business for 30 years. With 6 dedicated consultants we have immersed ourselves in the sector. We regularly attend courses and conferences and have written a number of reports and articles about insight and data. As a result we have friends plus a large network of contacts, in the sector. Outside recruitment some of our consultants work as mentors for the insight industry, we’ve been involved in charitable events, and work with a number of industry bodies.

The dynamic nature of the Data and Insight industry (30 years ago, no one had heard of Business Intelligence, UX or Big Data) means total absorption in the sector is essential. Our passion is to be informed and current, so we can partner you every step of the way. Members of APSCO the professional recruitment body (recruitment consultancies need to provide 10 professional references to join), we keep up with the latest technology and legal developments in the industry.

Company info
Website
Telephone
+44 (0)20 7836 3311
Location
1st FLOOR (NORTH)
49 WHITEHALL
London
SW1A 2BX
GB

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