Brand Research Manager – Service Provider
An exciting time of change with a refocus and investment in Brand makes this blue-chip service provider a fantastic place to develop your career as a Brand Insights specialist. Joining the Customer Marketing Insights team at this pivotal time means you will be part of the businesses strategic focus on branding. The role has a broad remit across brand and innovations research and you will take responsibility for a significant brand tracker as well as running a significant number of ad-hoc research projects supporting a variety of business areas including Brand, Innovation, PR, Comms and Marketing initiatives.
Immediate priority will be the tracker activity, pulling together monthly and quarterly deliverables (dashboard and summary packs) from the research and a variety of supporting insight tools. Outcomes will be shared at board level and executive sessions across the business to track brand health against competitors and broader brand objectives such as awareness, consideration and conversion. A proven ability to find the story in the data, translate those findings into actionable insights and communicate to a wide audience of stakeholders is key to success and scrutiny at Board level means you will be accountable at a senior level.
With the significant investment to develop a new brand strategy you will also design and conduct ad-hoc projects, focusing primarily on customer and consumers brand perceptions and consideration, attitudes and behaviours, customer journeys and experience touch-points as well as working on big picture projects to support innovations and new initiatives.
With an agency or clientside background in consumer research, you will have solid experience in qual and quant market research (strong quant is essential), in particular analysing multi sourced data and insights, reporting and storytelling to inform Brands & Marketing, proposition and product development and execution. Your knowledge of brand and campaign tracking research will ideally include analysis tools in the digital space although this is not essential. You will be comfortable working with and presenting to stakeholders at all levels, delivering critical and constructive customer and commercial thinking.
If this is your first move to the clientside, it would be an excellent opportunity to embed both your research and broader commercial skills within a highly supportive, diverse and successful company that will supercharge your career in research and insight.