Insight and Analytics Director - Brand Consultancy

Spalding Goobey Associates
Up to £90,000 + bens
13 Dec 2018
13 Jan 2019
Contract Type
Full Time

Established and well-known Brand Consultancy is growing its Insights and Analytics team to accelerate growth and optimize its strong position offering strategic insights to global clients. Joining a team of insights experts you will be an experienced quant researcher with a strong suite of skills across areas such as brand valuation, segmentation, brand tracking, financial modelling, budget optimization, brand portfolio optimization, and predictive analytics. As the offering continues to expand and deepen more complex techniques will be of real value and in particular market sizing and predictive modelling would be of interest within the broader knowledge of consumer insights and research.

The role of the Director will be to partner with the Regional Insights & Analytics Team to build a robust Insights & Analytics offer that strongly supports strategic and creative efforts and maintains our clients currency as a top tier brand consultancy, establishes new thinking and approaches to augment the current offer. The team operates as a profit centre and as such the Director will take responsibility for leading and growing business and so significant experience in proposal writing, presenting etc. is essential.

Working alongside the Executive Director of Insights & Analytics, you will uncover deeper and more meaningful insights for clients and provide more quantifiable predictions for the performance and business benefits of solutions and recommendations. Developing practical, relevant and innovative Insights & Analytics products  and leading efforts for identifying, interviewing, and selecting suppliers and partners as well as working in partnership with clients identifying and utilising broad data sources to provide analysis and actionable recommendations.

Backgrounds considered are those will an excellent academic record, significant brand research, ideally gained from a global quant agency and clear strategic exposure. You will need to have extensive client management and business development experience and have the gravitas to impress and instil confidence at the highest level. Day to day you will need to be highly competent and up and running to design and execute large proprietary market research and analytics studies, and have demonstrable passion for creating, dissecting and revising brand equity surveys and analytical models. Working in a broader team you will mentor and assist across projects, although the team is largely senior so everyone is hands on. Broader insights experience is always welcome, whether advanced qualitative techniques, cultural insights, knowledge of social listening analysis, financial quantification  – the team are looking to create a rich mix of personal and professional attributes.

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