12 month FTC Qualitative Director | Human Insight
- Employer
- Elizabeth Norman International
- Location
- London
- Salary
- £60000.00-75000 per annum
- Closing date
- 9 Jan 2019
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- Job Role
- Director, Qualitative Researcher
- Sector
- Media, Retail, Telecommunications , Food and Drink, FMCG, Generalist
- Contract Type
- Permanent
- Hours
- Full Time
Job Details
They boast an impressive track record with a global client base. They have explored sectors including automotive, tech through to media. They have a range of specialisms across innovation, segmentation, social listening and brand positioning.
Their briefs cover challenges such as diversifying alcohol categories, inventing brand extensions and challenging markets with new products. Their aim is to completely redefine sales and marketing by investigating cultural relevance in today's diverse world.
A drink doesn't have to be pink and sparkly to appeal to women. Instead, they will strategise the marketing campaigns to understand what demographics actually want. It's all about redefining what the consumers find appealing, through qual.
Positioned within a small team of qual specialists, you will also find yourself working with brand consultants, trends experts, strategists and creative planners. Your role here will be providing insight internally to teams on the full spectrum of human insight qualitative approaches, from traditional focus groups, depths to digital ethnography and co-creation.
Externally, it's developing client relationships. Bringing a consumer/human angle to a range of challenges.
There is some opportunity for hands on research. But this role is for the thinkers, someone who understands brands and more importantly, how consumers react with them. You will be able to interpret complex challenges and be able to consider it from multiple viewpoints, tying this in with the latest research.
As you'll be working alongside some of the best brains in the industry, it's an opportunity to brainstorm, develop creative ideas and learn. They have a huge amount of support, resources as well as passion for the work that they do. (And fantastic offices).
An unrivalled opportunity to try something different for 12 months. Apply below.
Company
Insight, Analytics and Market Research talent sourcing has been at the heart of our business for 30 years. With 6 dedicated consultants we have immersed ourselves in the sector. We regularly attend courses and conferences and have written a number of reports and articles about insight and data. As a result we have friends plus a large network of contacts, in the sector. Outside recruitment some of our consultants work as mentors for the insight industry, we’ve been involved in charitable events, and work with a number of industry bodies.
The dynamic nature of the Data and Insight industry (30 years ago, no one had heard of Business Intelligence, UX or Big Data) means total absorption in the sector is essential. Our passion is to be informed and current, so we can partner you every step of the way. Members of APSCO the professional recruitment body (recruitment consultancies need to provide 10 professional references to join), we keep up with the latest technology and legal developments in the industry.
- Website
- http://www.elizabethnorman.com/
- Telephone
- +44 (0)20 7836 3311
- Location
-
1st FLOOR (NORTH)
49 WHITEHALL
London
SW1A 2BX
GB
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