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Associate Consumer Market Insights Manager - Clientside

Employer
Spalding Goobey Associates
Location
Burlington, VT, USA
Salary
Outstanding package plus domestic relocation package
Closing date
9 Nov 2018

View more

Job Role
Associate Director
Sector
Food and Drink, FMCG, Generalist
Contract Type
Permanent
Hours
Full Time

Job Details

Legendary global ice cream brand seeks an insight specialist who can bring passion and engagement to their unique values-led company. This is an amazing opportunity to really impact on the brand through developing insights and influencing through innovation and product development, branding, packaging, channel and retail. Complete your stellar insights career with this move to an iconic brand whilst enjoying the sought after lifestyle afforded by one of New England’s most scenic and vibrant small cities.

Sitting within a tight knit Global team, you will enjoy a far reaching role where you will be designing and executing full research plans and ensuring the insights are explored including:

  • Supporting the launch of successful innovation
  • Uncovering key consumer insights that can shape future innovation and communication strategy
  • Understanding how brand communication is working
  • Unlocking different ways to drive sales in market
  • Exploring consumer behaviour within retail
  • Pilot the latest research methodologies in the digital space
  • Unlocking the potential of their social mission

To succeed in this role, you will have 3-5+ years of relevant consumer/market research (concept tests, product tests, tracking, copy testing, brand image, etc.) with the ability to construct a full research plan from idea inception to post launch evaluation. You will have a true passion for consumer research and be comfortable with both qual and quant methodologies including but not limited to:

  • Communication Testing
  • Product Testing / Concept Product Testing / Testing and Validating New Ideas
  • Consumer Panel and Syndicated Data Analysis 
  • Qualitative Exploration (Focus Groups, Online Idea Blogs, In Home/Shop 1 on 1 etc.)
  • Social Listening Analysis

Candidates who require international relocation or visa support will not be considered for this role.

Company

We are a recruitment consultancy specialising in executive positions within the market research and other related industries. The word consultancy is chosen with care as we are not a paperpunting agency. We always offer honest, considered advice and appropriate introductions.

Company info
Website
Telephone
020 7287 7237
Location
First Floor
73-81 Southwark Bridge Road
London
London
London
SE1 0NQ
GB

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