Qualitative Insights – Behaviour Junkie

Who we are

Take a brand development consultancy and merge it with an advanced qualitative insights agency and the result is a breathtakingly clever strategy agency finding solutions to the most complex marketing problems through a research/behavior lens.

Offices in Melbourne, Sydney and internationally this agency has all the uniqueness, freedom and flexibility of an independent but with the scale and benefit of a global network.

How we think

Each client problem is unique, and it takes disciplined and rigorous thinking to get to the best outcomes.

It’s blending creativity – being inquisitive and challenging, with a high level of emotional empathy to interpret complex human behavior.

Through top research methods and this type of thinking, clients are offered strategies to re-think their brand, launch new products, re-invent communications strategies, and generally find a solid market foothold and that all important competitive edge. The own an impressive client portfolio of major blue chips spanning commercial industries.

What you’ll learn

• High end consulting skills
• Exploratory qualitative methodologies
• Integrated BE, semiotics and consumer psychology
• The craft of client engagement
• Analysis & interpretive skills
• Line management

The experience you’ll need

• Prior commercial experience in qualitative research/insights/planning
• Experience in facilitation/group moderation
• Time spent supplier side
• Excellent communication skills
• Client facing personality

To apply please contact Gemma Lewis (nee Hughes)glewis@resourcesgroup.com or call +61 (0)2 9258 1121