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Euro Insight Manager Brand Equity and Campaign Development

Employer
Nicholson Glover
Location
Chertsey, Surrey
Salary
£500 per day
Closing date
5 Oct 2018

Job Details

The Company:

This Global Consumer Electronics giant based in Surrey is looking for a Brand Equity and Campaign Development Insight Manager for 9 to 12 months.

Role:
You will be accountable for brand development within the Brand Insights Team with focus on:
1. Define Brand Equity & Campaign Measurement Methodology. Implement, roll out across Europe and manage operational shared service.
2. Work with Global Marketing Organization to embed global brand shared services and data across Europe
3. Guide communication and overall proposition development and evaluation working with the Brand Marketing Team.
4. Consumer segmentation and targeting definition at overall brand level – working with respective insight leaders at category level.
5. Cross category opportunity and proposition definition e.g. ecosystems, IOT etc.

To be successful in this role you ideally have:-
1.Solid experience in consumer research/insight roles
2.Specific experience working with marketing and driving brand and campaign development across and within categories (brand and portfolio development, equity definition and measurement, segmentation and targeting etc.)
3.Experience in running multi-country/lingual research programmes and a broad range of hands on research project management
4.Experience navigating complex organisations – ability to work within a complicated matrix structure of inter-related teams
5.Experience communicating and influencing senior management
6.Experience of delivering on consumer insights to drive business change
7.Proven experience in the synthesis of data and understanding from multiple data sources in order to produce tangible and meaningful insight (incorporating quantitative and qualitative, continuous and ad-hoc)

You must be available to start within a month.

Company

Founded in 2002, Nicholson Glover specialises in recruiting Market Research, Insight and Strategy professionals across all levels, from Executive to MD. We have built an unrivalled reputation for helping organisations of all sizes, from global brands through to start-ups and consultancies, recruit the very best talent in the market. 

INSIGHT RECRUITMENT SPECIALISTS

Quantitative Research | Qualitative Research | Online Communities | Research Analytics | Ad-hoc Research | Tracking | Competitor Intelligence | Retail Audit and EPOS | Panels | Cultural Insight | Trends and Foresight | Semiotics | Corporate Communications and Reputation | Behavioural Economics | Customer Experience | Consumer Insight | Market Insight | CMI | Shopper Understanding | Audience Understanding | Media Content | Commercial and Ad Sales Research | Project and Fieldwork Management

Company info
Website
Telephone
0207 223 1440
Location
WeWork Aldwych House
71-91 Aldwych
London
Greater London
WC2B 4HN
GB

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