Market Insight and Research Manager University of Reading

This is a great opportunity for an ambitious and experienced insight specialist to join a forward-looking institution. The range of projects on offer gives you the chance to work with marketing and recruitment specialists across strategic and dynamic teams. Working alongside the Internal Insights Manager this is a role you can shape and develop as we look for the two roles to contribute to a shared data hub.

There’s never been a more challenging or competitive time for higher education. We are going through seismic changes and competing in a genuinely global market. And that is why it is critical to our recruitment strategy and policy decisions to ensure data and insight informs every aspect of our thinking and strategic direction. That’s why the University of Reading’s Advancement Team has invested in the repositioning of its research and insight function.

We’re one of the UK’s leading research-intensive universities worldwide (THE World University Rankings) – but no institution can ever afford to stand still. This is your chance to join our award-winning Advancement Team to support the ambitious vision for the University’s centenary in 2026.

This is an exceptional opportunity for an outstanding candidate to make a significant impact on student recruitment and admissions at the University. In sharing insights with the Advancement Group at the University of Reading, you will be a strong communicator, demonstrating high-quality, proven analytical skills with the ability to uncover trends across multiple, large data sources and information. Additionally, you will have the ability to analyse and communicate complex data confidently to a varied audience, including via visualisations and the ability to clearly articulate to non-technical audiences potential outcomes and methodologies for quantitative insight projects.

The role is very varied and at the heart of our recruitment and marketing process; putting you at the centre of our Advancement Group at the University. This is a great opportunity for an ambitious and experienced insight specialist to join a forward-looking institution. The range of projects on offer gives you the chance to work with marketing and recruitment specialists across strategic and dynamic teams.

You’ll be responsible for:

• Quantitative and qualitative analysis of data to identify key trends and highest demand for courses across the HE sector and specifically for the University
• Providing detailed market analysis on student enrolments but also for testing propositions with prospective students (UG and PGT), international recruitment agents, alumni or current UoR students
• Uncovering accurate feedback of current students from any department about academic and non-academic issues
• Testing and evaluating the effectiveness of internal communication campaigns
• The analysis of applications across UK regions or specific countries for certain subjects ,factors affecting conversion, analysis of UCAS data and others
• Establishing the ongoing maintenance of a central data and insights repository and inventory to create a single source for all insights

Please note we are advertising the following roles:

Market Research and Insights Manager (SRF23675)

Internal Insights Manager (SRF24046) (Fixed term)

When you start your application for either role you will be asked if you want to submit your application to one of the roles, or both. You will only be required to apply once, if you wish to apply for both roles. Please ensure that you adapt your application accordingly based on the differing essential criteria.

For an informal discussion about the role, please contact Lucy Petch, Marketing Business Partner at l.e.petch@reading.ac.uk or 0118 378 3816.

To apply, please click on the apply button below.

Closing date: 3 September 2018.

Interview date: 12 September 2018.

The University is committed to having a diverse and inclusive workforce, is a Stonewall Diversity and Global Diversity Champion, and supports the principles of the Race Equality Charter and Athena SWAN.  Applications for job-share, part-time and flexible working arrangements are welcomed and will be considered in line with business needs.