Marketing Effectiveness/Data Science Consultant – Global Market Research – London

Super chance to lead on marketing/data science projects for this renowned market research group in its specialist consultancy division. You’re the type of marketing/data scientist whose previous experience stems from previous market research groups or marketing effectiveness consultancies, thus you’ll be versed in statistics, modelling, econometrics and have strong knowledge of the ‘new tools on the block’ (it’s all about R these days rather than just SPSS).  Having access to the group’s global network in this area, your role will encompass working with other teams to input marketing mix modelling solutions for clients, you’ll also train more junior members of the consultancy team, scope new client projects and in general champion these more intricate quantitative studies across the group. It’s an exciting leadership opportunity for someone with strong commercial/communication skills who can demonstrate how analytics is becoming an increasing added value service to the market research industry in a world where data is now a greater commodity than oil! It’s essential you have knowledge of market research practices or marketing mix modelling though, and won’t suit those data scientists unfamiliar with this arena. For more information, contact Carl at Resources Group with your CV in WORD