About STR

STR is the leading provider of data benchmarking and analytics for the global hospitality industry. We provide data that is confidential, reliable, accurate and actionable, and our comprehensive reports empower our clients to strategise and compete within their markets.

Our range of products includes data-driven solutions, thorough analytics and unrivalled marketplace insights, all built to fuel business growth and help our clients make better operational and financial decisions.

Founded in 1985, STR’s presence has expanded to 16 countries, with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.

About STR Tourism Consumer Insights

The creation of the STR Tourism Consumer Insights team following the acquisition of LJ Research in 2016 has further increased STR’s product offerings, technological capabilities, and skillset, as we continue to bring leading research services to the tourism and hospitality industry.

Our mission is simple: to provide meaningful and actionable insight for the tourism industry. Our focus is on developing a deep understanding of our clients and their world in order to help us make a real and positive difference to their business.