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PROOF Insight

Website
Telephone
020 7449 4000
Location
109a Regents Park Road
London
London
Greater London
NW1 8UR
GB

PROOF Insight is the home of research, insights, data and analytics at C&C Group plc. At PROOF we service a diverse range of internal & external customers, from C&C owned brands, co-owned brands, partner’s products and retail businesses. PROOF help both brands and retailers to grow their share and returns across Great Britain & Ireland.

As well as being home to some of the best known domestic brands in drinks (including Bulmers, Magners, Tennent’s & Orchard Pig), the combined footprint of Matthew Clark, Bibendum, Tennents Caledonian Breweries, Bulmers Ireland & Tennents Northern Ireland, makes C&C the largest brand-led distribution company across the British & Irish Isles, selling over 12,000 SKUs to more than 30,000 sites each year. This gives PROOF unique access to an unrivalled pool of rich first party data.

At PROOF we augment this first party data further via deep consumer & branded panels, and a collection of proprietary research, data collection, and information products, all built with one thought in mind: to enhance our understanding of People, Place & Product, across Great Britain & Ireland.

As a consequence of our exclusive access to C&C data, and our proprietary information products, PROOF are uniquely positioned to connect drinks suppliers, customers and consumers, allowing us to be thought leaders in our field, whilst also ensuring all our partners put the right products in the right place at the right price.

PROOF Insight is the home of research, insights, data and analytics at C&C Group plc. At PROOF we service a diverse range of internal & external customers, from C&C owned brands, co-owned brands, partner’s products and retail businesses. PROOF help both brands and retailers to grow their share and returns across Great Britain & Ireland.

As well as being home to some of the best known domestic brands in drinks (including Bulmers, Magners, Tennent’s & Orchard Pig), the combined footprint of Matthew Clark, Bibendum, Tennents Caledonian Breweries, Bulmers Ireland & Tennents Northern Ireland, makes C&C the largest brand-led distribution company across the British & Irish Isles, selling over 12,000 SKUs to more than 30,000 sites each year. This gives PROOF unique access to an unrivalled pool of rich first party data.

At PROOF we augment this first party data further via deep consumer & branded panels, and a collection of proprietary research, data collection, and information products, all built with one thought in mind: to enhance our understanding of People, Place & Product, across Great Britain & Ireland.

As a consequence of our exclusive access to C&C data, and our proprietary information products, PROOF are uniquely positioned to connect drinks suppliers, customers and consumers, allowing us to be thought leaders in our field, whilst also ensuring all our partners put the right products in the right place at the right price.

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