Insight Executive- Clientside- Charity

£26000.00-28000.00 per annum
18 Oct 2016
15 Nov 2016
Bonnie McAlpine
Contract Type
Full Time
Our client is national charity and one of the top 50 charity brands working with people that have a disability in the UK. The work they do helps not only help the person with the disability lead their lives and breakdown barriers they would be facing, but also offer support and care for the people in their lives to include friends, family and employers. Year on year our clients reach is greater and last year they helped more people than ever before.

The continuing success and growth is why our client is now looking for someone to join them in their insight and marketing team as an executive. You will be joining a team off 20+ people helping to develop the insight strategy and lead its delivery as well as worth with Brand, PR, Digital and fund-raising teams on their campaigns pre and post to make sure the public understand the cause

The role

- Analyse and draw insight from various measurement tools to support strategic planning and marketing campaign development

- Supporting evaluation of campaigns and promotions to ensure best possible reach and results

- Keeping the business up to date on trends, competitor intelligence, market sizing and creating the research hub within the marketing function

- Helping design and lead research projects using both qual and quant and project managing

- Helping set up regular reports of segmentation, brand tracking and market insight - which will be reported and presented to various stake holders in the business

- Questionnaire design, briefing third party agencies, managing projects and suppliers, analyses and reporting

The person

- You will have a minimum if 2 years research experience from agency or client side

- quant experience is essential - to include questionnaire design

- confident analyser of qual and quant data

- Social media monitoring tools would be a strong advantage

- Exemplary project management skills

- Committed and confident

- Experience using insight to inform on marketing and communications planning and strategy

This is a unique opportunity to work with an amazing charity ti help them develop their brand, increase the support and understanding for the cause. If this is something that interest to you and you feel you have the skills and experience required please contact me asap.

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